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About Peach and Pablo
A cozy cat universe born on the internet
The Beginning
Two rescue cats captured hearts with their silly bowl moments and cozy cuddles.
Going Viral
Slice-of-life videos built a global audience across TikTok, Instagram, and YouTube.
The Vision
Building a full IP brand: books, animations, merch, and digital experiences.
Web3 Community
Blending web2 storytelling with web3 ownership so fans can grow the world with us.
Peach and Pablo is an emerging character IP built around two cats whose viral presence has generated a global, cross-platform audience. Their recognisable visual identity and consistent performance across short-form content form the foundation of a scalable multimedia franchise. We are developing Peach and Pablo into a full IP ecosystem spanning books, plush collectibles, animated shorts, YouTube formats and experiential activations. The Peach and Pablo token acts as the core digital asset within this ecosystem, enabling community participation as the franchise expands and the universe matures.
The $PP Flywheel
How the ecosystem grows and compounds
Viral Web2 Cats
Peach & Pablo content spreads across TikTok, Instagram, YouTube.
Tokenisation of the Brand
The community can participate through $PP rather than just watch.
Real-World Products + Onchain Rewards
Books, plushies, merch funded and supported by the community, with onchain alignment.
Products Drive Web2 Growth
Physical products expand reach, legitimacy, and audience trust.
Web2 Growth Feeds Back Into Web3
New fans discover the flywheel and join the community.
Repeat and Compound
Each loop strengthens the brand, the products, and the community.
The Beginning
Two rescue cats captured hearts with their silly bowl moments and cozy cuddles.
Going Viral
Slice-of-life videos built a global audience across TikTok, Instagram, and YouTube.
The Vision
Building a full IP brand: books, animations, merch, and digital experiences.
Web3 Community
Blending web2 storytelling with web3 ownership so fans can grow the world with us.
Peach and Pablo is an emerging character IP built around two cats whose viral presence has generated a global, cross-platform audience. Their recognisable visual identity and consistent performance across short-form content form the foundation of a scalable multimedia franchise. We are developing Peach and Pablo into a full IP ecosystem spanning books, plush collectibles, animated shorts, YouTube formats and experiential activations. The Peach and Pablo token acts as the core digital asset within this ecosystem, enabling community participation as the franchise expands and the universe matures.
The $PP Flywheel
How the ecosystem grows and compounds
Viral Web2 Cats
Peach & Pablo content spreads across TikTok, Instagram, YouTube.
Tokenisation of the Brand
The community can participate through $PP rather than just watch.
Real-World Products + Onchain Rewards
Books, plushies, merch funded and supported by the community, with onchain alignment.
Products Drive Web2 Growth
Physical products expand reach, legitimacy, and audience trust.
Web2 Growth Feeds Back Into Web3
New fans discover the flywheel and join the community.
Repeat and Compound
Each loop strengthens the brand, the products, and the community.
Tokenomics
Fair launch tokenomics designed for sustainable growth
Market Data
Total Supply
1,000,000,000
Raise Details
67 ETH
(~$200k)
Allocation
Presale
550,000,000 tokens
55%
LP
125,000,000 tokens
12.5%
TGE: 0% • Vesting: Locked forever
Team
50,000,000 tokens
5%
TGE: 0% • Vesting: 1y cliff / 2y vesting
Operations
50,000,000 tokens
5%
purrLabs Ecosystem
50,000,000 tokens
5%
Exchanges & Market Making
150,000,000 tokens
15%
Marketing & Community Incentives
25,000,000 tokens
2.5%
Gallery
Explore the Peach and Pablo universe
